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Innovation Toolbox
Welcome to the Innovation Bootcamp
About the program 💪
Welcome to the bootcamp ! (2:58)
The Essence of Design Thinking
Design Thinking in 1 minute (1:03)
Why Design Thinking - by Harvard Business Review (2:08)
What is Design Thinking - by IDEO (1:54)
Design Thinking Process (3:11)
Design Thinking in action ! - examples (14:54)
Design Thinking Key Concepts
The Essence of Lean Startup
The Lean Startup - by Eric Ries (58:03)
How to Build a Startup - by Steve Blank (19:19)
Lean Startup Key Concepts
Why Lean Startup changes everything
Frame your project
Applying Lean Startup and Design Thinking (10:42)
Action: Filling your Innovation Canvas
Interview customers
Why to interview customers? (4:02)
Identify your early adopters (3:23)
How to ask for an interview? (2:58)
Finding your early adopters (4:41)
Action: start your customer scorecard
Discover customer needs (4:37)
Understanding the job to be done (4:47)
How to conduct a discovery interview? (7:21)
Interview structure (7:41)
What questions to ask (3:32)
The importance of the problem (3:46)
Interview Example (12:00)
Action: interview customers
Extract insights from customers
Customer profile (3:12)
Analysis of the interviews (5:51)
Draw conclusions and adapt: pivot, stop, persevere (6:15)
Action: review your early adopters and problem (2:30)
Test your offer
Testing your offer - Introduction (2:12)
Start with the customer experience and backward to the technology (1:05)
Case Study: Tecno Mobile (5:00)
Structuring a value proposition (7:15)
Different Value Propositions for the same product but different customers (4:28)
Value Proposition Case Study (4:19)
Action: Fill in the Value Proposition canvas
Testing your Value Proposition (1:00)
The landing-page to test your Value Proposition (11:03)
Action: Build a landing-page of your Value Proposition
The solution interview to test your Value Proposition (10:18)
Solution interview example (7:44)
Action: Do solution interviews
Deciding what to test next ?
What to test (10:13)
Assumption mapping - by David Bland (6:28)
Action: Identify risks and map your assumption
To go further, apply the ICE score method to choose better product features
How to test?
How to test (4:25)
Is the problem important enough for the customers? (1:36)
Does the customer want my offer? (7:29)
Design Agency Trolls Ikea Places Its Product In Store WALHUB (3:02)
Can we solve the customer problem? (6:57)
[Commercial] IBM Voice Recognition Software (0:59)
Testing your Minimum Viable Product (MVP) (5:10)
Testing features, demand at scale and price (4:14)
Experiment classification of what MVP I should build (1:25)
Action: Experiment card (4:10)
Presenting your progress
Progress presentation (2:57)
ALL DOCUMENTS
Find here all the bootcamp documents
Action: Experiment card
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